Half of the money I spent on advertising I wasted, unfortunately I don't know which half. This is the old adage which sums up the frustration when pumping money into advertising, or should I say traditional advertising.

It must be a great pleasure and relief for marketing managers to able to quantify with such ease the return from an advertising campaign. The level of reporting that can be returned from online advertising is highly traceable and it is often easy to put an exact € figure on your return from an online advertising campaign.

The report published today by PWC and IAB shows a growth of 12% on last year. Notably a good proportion of this is based on classified ads, which shows the direct migration of traditionally old media advertising switching to the Web.

As more and more people use the Web more frequently we should see the trend outlined in this report continue after all why would you take a chance when you can have a sure thing?

Links: See http://www.iab.com/index.php