Ecommerce Management and Defining the Ecommerce Managers role
What we do here is Ecommerce management. It is worth looking at what we mean by this or maybe what we don't mean. An Ecommerce manager is not someone who can create your banner ads, manage your adwords campaigns and drive your social networking campaigns while at the same time writing all your blog posts and uploading new product info to your Website. An ecommerce manager is the person who gets all this done. The point here is that based on many of the job descriptions your will see for ecommerce managers they are expected to have a very wide skill set. In many cases their skills should cover Coding, Graphic design, Online marketing, photography and so on. Thinking about it, you would be extremely lucky to find a person with such a diverse skill set. The ecommerce manager should know about all these disciplines and be able to manage the people who have these skills. If I had to put together a job description for an ecommerce manager it would be more like:
The ability to create a process within the greater organisation which facilitates the operation of an ecommerce site is the true goal of an ecommerce manager, not to do it all themselves.
- Knowledge of ecommerce technologies
- Hands on experience of Online Marketing
- Project management experience
- People/Negotiation Skills
The ability to create a process within the greater organisation which facilitates the operation of an ecommerce site is the true goal of an ecommerce manager, not to do it all themselves.
-- Screengrab ecommerce www.screengrabecommerce.com info@screengrabecommerce.com
